Brand Story

Miss Ariel is a young fashion brand with British dreams.

The founder, Ariel, studied in London, England, majoring in international marketing. During her studies in London, the international fashion metropolis gave Ariel an unprecedented life experience and feeling, which made her have a deep affection for Britain.

Nobody doesn't love London. Fall leaves and sunsets on the riversides of the Thames, roses in Regent's Park, swans and pigeons in Hyde Park, the annual Christmas angel lights on Regent Street, the lively Covent Garden, and the always charming British Museum and the National Gallery, the ubiquitous red buses and phone booths, the friendly subway signs, these are the warm imprints that London, an enthusiastic city, has brought to Ariel.

During her stay in the UK, Ariel also travelled the whole country of the UK alone, from Plymouth in the south to the Isle of Skye in Scotland in the north, and even to the Coast of Giants and the Misty Forest in Northern Ireland. The little memories of these trips made Ariel determined to create a brand to tell her love and nostalgia for Britain.

The city where Ariel currently lives is an international metropolis located in southern China, Guangzhou. Ariel was pleasantly surprised to find that there are so many places in Guangzhou that are so similar to London. In Guangzhou, subway signs and sightseeing buses are red; the landmark Canton Tower often displays red towers; the Pearl River running through the whole city is as spectacular and beautiful as the Thames River; the bridges connecting the two banks of the Pearl River are also like those bridges on the Thames River. Ariel was shocked and delighted by the similarities. Ariel thinks that she must found a fashion brand, linking the cultures and industries of two countries and two cities. She wants to bring British fashion concepts into China, and at the same time, she also wants to introduce Chinese fashion products to the UK and even the whole of Europe.